Sony to Realign its Americas LCD Manufacturing Operations; Forms Strategic Alliance with Taiwan's Hon Hai Precision Industry

Tokyo, Sept 1, 2009 - (ACN Newswire) - Sony Corporation ("Sony") announced that it has agreed to form a strategic alliance with Taiwan's Hon Hai Precision Industry Co. Ltd. ("Hon Hai") for the production of LCD TVs for the Americas region. Based on this agreement, the Sony Group will sell to Hon Hai Group 90% of its shares in Sony Baja California and certain manufacturing assets related to Sony Baja California's Tijuana site in Mexico ("Tijuana site"), which mainly manufactures LCD TVs for the Americas region. Following the sale, Hon Hai Group will hold 90% ownership of Sony Baja California and the Sony Group will retain a 10% share. The Tijuana site will remain a key manufacturing facility of Sony LCD TVs for the Americas region. Hon Hai Group will assume employment of employees at the Tijuana site.

Within its LCD TV business, Sony is concentrating internal resources towards areas that contribute to product differentiation, such as R&D, engineering and design, while also establishing a structure that enables the company to bring attractive products to market at the earliest possible opportunity. At the same time, by proactively leveraging external manufacturing resources Sony will also seek to reduce fixed costs, drive other cost reductions, improve profitability and achieve business expansion.

Completions of the transfers are subject to regulatory approvals in several countries.

Overview of Sony Baja California, S.A. de C.V

Location:        Tijuana City, State of Baja California, 
                 United Mexican States 
Established:     October, 1985 (Commencement of Operation; March 1986) 
Employees:       3,300 (as of July 31, 2009) 
Site area:       152,289m2 
Representative:  Takahiro Kawamura 
Key products:    LCD TVs, tuners, home audio and car audio

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $88.7 billion for the fiscal year ended March 31, 2008. For more information, please visit the Sony Global Web Site at www.sony.net

Source: Sony

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Fax +81-3-6748-2061

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