Enterprise Resource Planning systems have traditionally been the preserve of larger companies, but in recent years the amount of data small medium sized businesses can generate has increased to the point where even SMEs/SMBs can get into the world of ERP. And that’s especially true for online-only businesses.
At the beginning of the year we covered the $20 million Series A funding of Xentral, a German startup that develops ERP for online small businesses, but it clearly didn’t plan to stop there.
It’s now raised a $75 million Series B funding from Tiger Global and Meritech, following up from existing investors Sequoia Capital, Visionaries Club (a B2B-focused VC out of Berlin), and Freigeist.
The cash will be used to enhance product, hire staff and expand the UK operation towards a more global ERP market, which is expected to reach $32 billion by 2023.
Speaking to me over a call, Benedikt Sauter, founder and CEO of central, said: “We hook into Shopify, eBay, Amazon, Magento, WooCommerce, and also CRM systems like Pipedrive to collect the software together in one place, and try to do it all automatically in the background so that companies can really focus. Our goal is that a business owner who decides on Friday that they need a flexible ERP can implement and configure xentral over the weekend and hand it over to their team on Monday.”
The German startup covers services like order and warehouse management, packaging, fulfillment, accounting, and sales management, and, right now, the majority of its 1,000 customers are in Germany. Customers include the likes of direct-to-consumer brands like YFood, KoRo, the Nu Company and Flyeralarm.
John Curtius, Partner at Tiger Global, said: “Our diligence has uncovered a delighted customer base at xentral and a product offering that has evolved into a true mission-critical platform for ecommerce merchants globally. We are excited to partner with such product visionaries as Benedikt and Claudia as the business scales to serve customers not only in Europe but around the globe in the future.”
Xentral was Sequoia’s first investment in Europe since officially opening for business in the region this year. Sequoia backed other European startups before, including Graphcore, Klarna, Tessian, Unity, UiPath, n8n, and Evervault — but all of those deals were done from the US. Sequoia and its new partner in Europe, Luciana Lixandru, is understood to be joining Xentral’s board along with Visionaries’ Robert Lacher.
Alex Clayton, General Partner at Meritech said: “Meritech invested in NetSuite in 2008 with the vision of bringing ERP to the cloud… We believe that xentral will bring automation to hundreds of thousands SME businesses, dramatically improving multi-channel processes and data management in an ever-growing e-commerce market.”
Sauter and his co-founder Claudia Sauter (who is also his wife) built the early prototype of central originally for their first business in computer hardware sales.