iLife participates in the Future Life Expo-becoming the "consumer guide" of Generation Z

As an important sub-section of UDE, iLife2021 will have an exhibition area of 60,000 square meters, 500 exhibitors to be invited, and industry audiences expected to exceed 50,000.

BELLEVUE, WA, June 14, 2021 /24-7PressRelease/ -- The consumption concept of the new generation has brought new growth points to the consumer electronics industry. iLife2021 closely follows the young consumers' pursuit of "new, trendy, playful, lazy, beautiful and nurturing" and other latest consumer needs, leading the new trend of future life. The iLife Future Life Expo is based on the theme of "Future Lifestyle", with 18-45 year-old consumer groups as the main target group, exploring the future in the way of "Future + N", and displaying the brand product concept with "Technology + Culture". The first experiential exhibition to explore the future consumption patterns of young people. iLife integrates scene creation, product crossover, and application of new technologies to create an immersive future life scene. Different from traditional exhibitions, iLife is a brand new exhibition platform upgrade. In terms of content, for young consumer groups around the world, iLife brings together global high-end consumer brands to get close to the topics and consumption habits that young people care about. By implanting products in future life scenarios, new content and technology are given to products, which will present urban life, Technology, humanities and other aspects; in the form of the exhibition, more interactive and entertainment attributes will be gathered on the exhibition site, so that visitors can be in it, good-looking, fun, delicious, easy to handle, and have a better sense of participation and experience sense.

iLife=Future+N, four exhibition areas create "future life scenes"

iLife2021 will involve future consumer goods, smart technology, entertainment, travel, health, fashion, culture, art and other fields. It will set up four representative themed experience exhibition areas, namely the smart home experience exhibition area, the future kitchen experience exhibition area, Future health experience exhibition area, entertainment and humanities experience exhibition area. The exhibition area will be turned into an immersive interactive space to display related products. Visitors can experience while visiting and experience the shock brought by future technology and future life immersively.

Smart home experience exhibition area: will pay more attention to the interaction between people and the space environment, and see how smart technology can provide humans with a more comfortable living experience, a more relaxed housework experience, a more secure nursing experience, and a safer community experience.

Future kitchen experience exhibition area: The rise of the lazy economy, the health-preserving economy and the single economy has ushered in the explosion of smart kitchen products represented by smart small appliances. On the one hand, the increase in users' willingness to consume has promoted the growth of the small kitchen appliances market; On the other hand, the improvement of users' quality requirements has promoted the quality upgrade of their products in the small kitchen appliance industry. iLife2021 will join hands with major exhibitors, with traditional collision AI as the theme, food as a medium, refreshing the public's understanding of smart kitchens, and discussing future lifestyles.

Future health experience exhibition area: The integration of technology, green environmental protection and sports fashion is in line with the pursuit and attitude of the younger generation towards life. When environmental protection meets intelligence, when innovation brings change, iLife will become the best place to promote a healthy lifestyle and promote the concept of green environmental protection.

Entertainment and cultural experience exhibition area: iLife also pays attention to the spiritual world of contemporary youth, allowing innovative technology and spiritual life to collide with new sparks, creating smart entertainment applications and cultural events that are more enjoyable and more engaging, together with 300,000 spectators on the spot Unlock new ways to play in the fields of entertainment, culture, and art in the future.

The target population of iLife includes the mass consumer market, covering almost 90% of the consumers in the consumer sector. As a whole, it is oriented towards mass consumers, especially the 15-45-year-old young generation, middle-class people, and Generation Z consumers. It will guide the lifestyle and trend of the future consumption field, and iLife will also lead the "Generation Z" consumption concept.

A brand new platform, three cores, connecting consumers and exhibitors

The iLife exhibition platform has three core values: theme exhibitions, event empowerment, and data output.

Theme Exhibition

iLife Future Life Expo, with the theme of "Future Lifestyle", covers the fields of home furnishing, consumer electronics, smart technology, entertainment, travel, health, fitness, fashion, etc., presents future lifestyles in a visual way, and through the exhibition of exhibitors' products Function display and development, open up the interactive portal for brands, distributors, and consumers, create a new business model of "future + cross-border", accurately connect products and consumers, and create opportunities. Empowering the brand, adding luster to the sales of exhibitors, creating new product stars and brand opportunities.

Activity empowerment

The event is the link between iLife and exhibitors to achieve interaction and win-win results. The iLife team has always been adhering to the core values ​​of sincerity, openness, love, exploration, sharing, and gratitude, integrating platform resources, and opening up communication bridges between brands, products and consumers. The iLife team has excellent offline event planning capabilities and rich media cooperation resources. It plans offline events for product customization, and increases brand exposure and influence through event communication and offline + online multi-channel drainage.

Data output

iLife forms a set of professional industry data for the consumer market by integrating market information, analyzing and sorting, and rationally deploying resources. At the annual Future Life Expo, ''Consumption Guides'' with different themes will be released. This is a consumer's guide for planting grass, and also serves as a basis for merchants to realize reverse customization of products, and to open up the needs between products and consumers. Intercommunication.

Connect online and offline to achieve sales conversion

"Hey! Come to the market" is a new online shopping platform and interactive community of iLife Future Life Expo. iLife carefully selects and first releases the coolest and latest technology-related daily necessities on the market, providing fans who love life and curious exploration with better products; on the other hand, iLife provides a display platform for branded products, with a "future sense" Position the product and empower sales conversion. iLife pushes a new model of offline experience and online purchase to the mass consumption field. You can follow the iLife official website and enter "Hey! Come to the market" for details.

Looking back at iLife 2020-first-line consumer brands gather, technology giants are in the queue

At the end of July 2020, during the three-day exhibition, brand new technology product releases, four innovative entertainment zones, brands and organizers' exciting activities will be staged in turn, bringing together new technologies, trends, entertainment interactions, food and The future life experience of professional technology discussion is pushed to a climax. First-tier consumer brands such as Samsung, Sony, Xiaomi, TCL, Hisense, Suning, JD.com, etc. all appeared in iLife2020, and invited several technical experts from Alibaba, Huawei, Hainayun, Fangtai Mibo, and Youdi Technology to share The development direction of future technology. iLife2020 promotes the consumption and popularization of new products, opens up market opportunities for brands and products, and becomes a "consumption guide" for young people, injecting vitality into the market.

Brand introduction: Shenzhen Zhiyi Technology Co., Ltd. (abbreviation: ILIFE Zhiyi Technology), focuses on the fields of intelligent sweeping robots, intelligent cleaning robots, and household sweeping robots. It has established R&D centers in Shenzhen and Hong Kong, and has two in Shenzhen and Dongguan. Located in a large manufacturing base, it is one of the largest domestic R&D and manufacturing companies for cleaning robots. The brand standard logo is a combination of "ILIFE" and "Zhiyi", and the uppercase English letter "I" is combined with the word "LIFE", which implies the yearning and pursuit of a better life. The overall design is gentle and fashionable. "ILI" composed of the first three capital English letters forms a classic tacit understanding with the Chinese word "心", which also expresses ILIFE's sense of mission to make products intelligently and carefully. The logo uses orange as the main color, which is full of the fashion vitality of technology and brings out the warm beauty of life. Gray is used as the auxiliary color to reflect the brand's wisdom and restrained character.

ILIFE Zhiyi Robot Brand Development History
The predecessor of Shenzhen Zhiyi Technology Co., Ltd. was the establishment of "Shenzhen Hechuanglian Technology Co., Ltd." in Bagualing, Shenzhen in July 2007 to engage in the trading of MP3, MP4 and other electronic products.

In 2010, Shenzhen Zhiwei Technology Co., Ltd. was established (abbreviated as Zhiwei Technology), mainly engaged in OEM business, further enriching the company's product line, and set up a R&D center in Shenzhen and officially launched the cleaning robot R&D project.

In 2011, we established a sweeping robot research and development center in Hong Kong, and introduced a number of outstanding engineers at home and abroad.

In 2012, Zhiwei Technology created the original bionic "Compound Eye System" and applied the IML panel technology to the sweeping robot industry for the first time. In the same year, the first sweeping robot X500 was officially launched, and a 25,000 square meter manufacturing base was established in Longgang, Shenzhen.

In 2013, the entire line of sweeping robots was equipped with lithium batteries as standard, which was the first in the industry and became a trend in the industry. In the same year, the "ILIFE" trademark was officially registered, and Shenzhen Zhiyi Technology Co., Ltd. (abbreviated as Zhiyi Technology) was formally established.

In 2014, Zhiyi Technology applied brushless motors and brushless fans to the sweeping robot industry for the first time, and became the trend of the industry. It introduced integrated sweeping and dragging technology to lead the industry trend. In the same year, it also established Dongguan Zhichuang Plastic Co., Ltd. (abbreviated as Zhichuang), and established a 15,000 square meter manufacturing base in Fenggang, Dongguan, to further expand production capacity.

In 2015, it officially registered the "Zhiyi" trademark, and pioneered the patented dust box/water tank interchange technology in the sweeping robot, and first released it in the Chinese market. At the same time, the tempered glass panel technology was used for the first time, and the product industrial design was once again innovated. In the domestic market, V3S , V5S and V7S were officially launched simultaneously. In the same year, Zhiwei Technology was rated as a "national high-tech enterprise". The company formally established a research and development center in Guangzhou, and the strategic layout of "leading technology" took shape.

2016 was the explosion of Zhiyi Technology. The first high-precision gyroscope navigation technology opened up the era of robot sweeping. Navigation sweeping robots T4, X430, and X431 were launched one after another; the global sales volume of the classic product X500 exceeded 2 million units, creating a legend in the industry; Guangdong Zhiyi Robot Technology Co., Ltd. was established (abbreviated as Guangdong Zhiyi). The "Zhiyi Robot Technology Park" is located in Zhongshan, Guangdong. The first phase is planned to cover an area of ​​68 acres and a building area of ​​150,000 square meters. The annual output of cleaning robots is expected to reach 5 million units; In the same year, Zhiyi Technology was rated as a "national high-tech enterprise", ILIFE won Amazon's global "Best New Brand Award", and won the "2016 Best Customer Satisfaction Award" and "2016 Super Supplier" by "Sky Supermarket". Invited to participate in the 4th Shanghai International Service Robot Exhibition and won the only "Best Design Award" in the audience. In December of the same year, the "ILIFE Zhiyi" brand was officially launched in the Chinese market.

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