ARHT Media and NMK Group Enter into an Exclusive Reseller Agreement in the GCC; ARHT Media Capture and Displays to be Installed in Dubai and Doha in May 2021

TORONTO, April 12, 2021 (GLOBE NEWSWIRE) -- ARHT Media Inc. ("ARHT" or "the Company") (TSXV:ART), the global leader in the development, production and distribution of high-quality, low latency hologram and digital content, and NMK Group, are pleased to announce that NMK will be the exclusive distributor of ARHT Media's technology and services in the UAE and Qatar. As part of this agreement, NMK will install ARHT's capture and display technology at both existing and planned customer experience centers in Dubai and Doha. NMK is a division of Midwich Group PLC, a specialist audio visual ("AV") distributor to the commercial market with operations across the UK and Ireland, Continental Europe, North America and Asia-Pacific.

NMK is an audio and visual distributor with a strong heritage in the professional audio market where the business operates with high-end specialist brands, such as Shure and Bose. More recently, NMK has expanded its technology offering, including the addition of key video brand Epson to its portfolio.

In the past two years, ARHT Media has experienced increased interest in its technology in the region following successful activations at the World Government Summit in Dubai, as well as in the pharmaceutical and financial services sectors. With the upcoming World's Fair in Dubai in Q4 2021 and the World Cup of Football in Qatar in 2022, ARHT Media and NMK expect the rapid adoption of ARHT's proven, groundbreaking HoloPresenceTM technology in the region.

"Our current clients, as well as new prospects, have expressed great interest in exploring the implementation of ARHT's tech stack for both permanent installations and events," stated NMK Business Director, Constantinos Drimakis, "We are looking forward to getting the client demonstrations started in mid-May."

"The Gulf Region is embracing technology to overcome time and geography possibly quicker than any other place on earth right now," said ARHT CEO Larry O'Reilly, "and with NMK's proven track record of working with government, enterprise and education in the region we couldn't have found a better partner. We are exploring so many opportunities there that I will be spending some time personally in Dubai starting in May."

About NMK
NMK Electronics Ent., a Midwich Group company, began operations in 1987 focusing on the audio, video and lighting industry. Today, the company has grown into a leading distributor of professional AV products in the Middle East, having offices in Dubai, Sharjah & Doha. Together with its portfolio of reputable brands, a dynamic team and strong financial foundation it is no surprise that the company has achieved a market leader position in its niche industry.

With a long history in the business spanning over 33+ years, NMK has prepared itself for new successful ventures that will propel the company to new heights in upcoming years. More information at www.nmkelectronics.com

About ARHT Media
ARHT Media's patented HoloPresence technology is a complete end-to-end solution that creates a sense of presence for audiences – as though the holographic presenter was actually live in the room. With no noticeable latency, ARHT Media makes two-way live communication with a 3D holographic presenter anywhere in the world possible. We can also playback pre-recorded content and 3D animations on our HoloPresence displays to deliver rich holographic experiences. Add to this our capability to stream the same content online on our premium Virtual Global StageTM.

Connect with ARHT Media
Twitter: http://www.twitter.com/ARHTmedia
Facebook: http://www.facebook.com/ARHTmediainc
LinkedIn: http://www.linkedin.com/company/arht-media-inc-

For more information, please visit www.arhtmedia.com or contact the investor relations group at info@arhtmedia.com.

ARHT Media trades under the symbol "ART" on the Toronto Venture Stock Exchange.

Press Contact
Salman Amin
ARHT Media
samin@arhtmedia.com

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, disclosure related to the Company's sales funnel; the Company's technology; the potential uses for the Company's technology; the future planned events using the Company's technology; the future success of the Company; the ability of the Company to monetize the ARHT Media technology; the development of the Company's technology; and interest from parties in ARHT's products. Generally, forward-looking information can be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.

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