On the basis of product, the infant formula market has been segmented into standard, follow-on, toddler and specialty.Supermarkets segment of Infant Formula Market shall will be expanding at CAGR of 9.5% over the forecast timeframe owing to steadily growing retail industry across the globe.
Asia Pacific is projected to be the major revenue pocket during the forecast period and shall exhibit highest gains over 10% CAGR in terms of revenue. Growing number of female workers coupled with the increasing middle-class population shall boost the product demand during the assessment period. China, India and Japan shall be major revenue generating countries in Asia Pacific over the coming years.
Europe is one of the prominent regions in infant formula market. Europe has presence of several infant formula producing companies and will be growing at 9.0% during the forecast timespan. Nestle, HiPP, DMK GmbH and Danone are some of the major players operational in this regional market.
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In addition, growing awareness among parents about right selection of food products for their babies has led to intense competition among companies regarding reaching their target consumers efficiently.
Follow-on segment accounted for the largest share in global infant formula market in 2018. This segment food caters to babies aged 6 to 12 months. This age group requires proteins and other essential elements as present in mother's milk. This category has highest demand for infant formula because at this stage, breastfeeding is generally stopped, and infants are introduced to other foods.
On the basis of product, the infant formula market has been segmented into standard, follow-on, toddler and specialty. Among the aforementioned segments, the follow-on segment generated maximum revenue over USD 20 billion in 2018, whereas the toddler’s segment is likely to exhibit the highest CAGR over the forecast timeframe. The rising disposable income across the globe along with the growing adoption of infant formula are major factors augmenting the infant formula market size.
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On the basis of distribution channels, the global market has been segregated into hypermarket, supermarket, convenience store, online and others. Among the aforementioned segments, supermarkets contributed highest to the revenue share amounting more than USD 18 billion in 2018 and will hold the highest revenue share throughout the assessment period. The growing penetration of supermarkets in the developing economies along with the presence of various sales promotion schemes attracts large consumer groups which in turn is positively contributing to the growth of the supermarket segment.
The global infant formula market is highly regulated with various regulations laid down by The Center for Food Safety and Applied Nutrition under the U.S. FDA. It lays down regulations regarding the nutrient specifications in baby food products. These regulations also mandate the maximum and minimum ranges of necessary nutrient content in infant formula products. According to the FDA regulations, the nutrients specifications includes minimum ranges of 29 nutrients and mentions maximum limits for nutrients permitted to be used in infant nutrition products.
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The Infant Formula market is highly competitive with companies functional such as Mead Johnson Nutrition (Acquired by Reckitt Benckiser in 2018), Danone, Nestle, Arla Food Ingredients, Hero Group, Abbott and Perrigo Nutritionals. The companies have extensive experience in their respective domain of products and have an integrated supply chain network. Additionally, the large size companies have joint ventures and alliances with medium sized local players to penetrate in local market, so to have a better understanding of parents and their choice of food for their babies.
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