Sandra Ferbeyre to Lead Territory Management Efforts for NaturalVue® Contact Lenses in Miami

Visioneering Technologies, Inc., (VTI) has announced that experienced sales executive Sandra Ferbeyre has joined the company as a Senior Territory Manager to serve eye care professionals (ECPs) in the Miami / South Florida area. VTI is the developer of breakthrough products to improve vision, including NaturalVue® (etafilcon A) Multifocal 1 Day Contact Lenses, and the new NaturalVue Sphere lenses.

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Sandra Ferbeyre, Senior Territory Manager. (Photo: Business Wire)

Sandra Ferbeyre, Senior Territory Manager. (Photo: Business Wire)

“To succeed in today’s competitive vision care industry, organizations need sales team members who are dynamic, energetic and passionate about their products,” said Tony Sommer, Senior Vice President, Sales & Marketing for VTI. “Sandra is a top producing, award-winning sales representative and account manager with 15+ years of successful experience. With her experience and knowledge of our marketplace, she will be a tremendous part of the continued expansion of our team.”

Ferbeyre was most recently at Alcon as a sales representative responsible for managing the South Florida territory. Additional experience includes serving as Account Executive for Shamir Insight, Clinical Account Manager for Ophthonix, Inc. and a stint at Transitions Optical as Senior Sales Consultant. Ferbeyre received a Bachelor of Arts from Florida International University.

“It is an exciting time to be part of VTI because of the innovative technology we are bringing to the optical industry,” said Ferbeyre. “I am honored to join an amazing group of professionals to bring outstanding vision care products to doctors that will help change their patients’ lives. Getting started on the ground floor, and helping to write history, is a once in a lifetime opportunity.”

Ferbeyre may be reached at

About Visioneering Technologies, Inc.

Visioneering Technologies, Inc. (ASX:VTI) is an innovative eye care company committed to redefining vision. Since its founding in 2008, Visioneering has brought together clinical, marketing, engineering, manufacturing and regulatory leaders from top vision care businesses to provide new solutions for presbyopia, myopia and astigmatism. Headquartered in the US, Visioneering designs, manufactures, sells and distributes contact lenses. Its flagship product is the NaturalVue ® Multifocal contact lens, and VTI has expanded its portfolio of technologies to address a range of eye care issues. The company has grown operations across the United States, Australia and Europe and is expanding into Asia with a focus on markets with high rates of myopia.



Layna L. Mendlinger
Visioneering Technologies, Inc.

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