Walmart Chooses Nielsen Brandbank To Enrich All E-Commerce Content For Its Grocery Categories

NEW YORK, Oct. 2, 2018 /PRNewswire/ -- Today, Nielsen Brandbank, the world's largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen to join Walmart's Connected Content Partner Program. With this designation, Nielsen Brandbank will be an official enrichment provider for Walmart, focused on creating and managing content for the retailer's grocery categories. In this role, Nielsen Brandbank will be investing in on-site presence and will gain unprecedented access to Walmart's processes and content ecosystem to assist with content strategy and quality control.

Nielsen Logo (PRNewsfoto/Nielsen Holdings plc)

Walmart's Connected Content Partner Program, which will be live in January 2019, will be the perfect harmonization of three distinct ecosystems: retailer, supplier and content. The program was created to further strengthen the retailer's online presence by helping to improve content quality assurance, enhance customer experience, drive cost efficiencies and upgrade the overall online effectiveness across Walmart's omnichannel platforms.  

For over two decades Nielsen Brandbank has been a notable force in the product capture and content management industry, specifically serving the global fast-moving consumer goods (FMCG) market. Walmart's choice of Nielsen Brandbank to lead the enrichment of its Connected Content Partner Program recognizes Nielsen Brandbank's strong position within the industry and the value and strength of the Nielsen Brandbank content.

"We are proud to be a digital content partner for Walmart and are thrilled to be amongst the curated community of content experts within the Connected Content Partner Program," said Raymond D'Aprile, Commercial Director North America at Nielsen Brandbank. "Nielsen Brandbank is well positioned to help Walmart's FMCG suppliers navigate the changing landscape of online and mobile shopping. As Walmart makes its transition from a brick and mortar retailer to a true omni-channel commerce destination, our dedicated team of data specialists, product photographers and quality assurance managers will produce quality digital content to accurately represent grocery products and brands in an engaging, consistent manner that aligns with Walmart's content strategy."

To learn more about Nielsen Brandbank and its participation in Walmart's Connected Content Partner Program, please visit

Nielsen Brandbank is the world's leading product content creation management and publishing solution for multi-channel retailing. The business works with major multinational grocery and health & beauty retailers and over 7,000 FMCG suppliers in 16 markets. Nielsen Brandbank creates, captures, manages and distributes product content, which is optimized for shopper marketing and category planning. Nielsen Brandbank helps manage the relationship between retailer and supplier communities—minimizing duplication of effort and wasted budget and maximizing the value of product content. This enables businesses to publish rich product content for a range of applications, from e-commerce sites and mobile shopping apps, to virtual merchandising and offline print media. It distributes in excess of 50 million digital product assets to retailers, wholesalers and food service businesses every year.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit

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