ATLANTA, GA -- (Marketwired) -- 09/09/15 -- Fresh Promise Foods, Inc. (OTC PINK: FPFI) ("the Company"), a Georgia-based natural and organic health and wellness company, today announces it has completed a consolidated debt initiative that sets up the Company for positive and more predictive growth.
By reducing its note holders, Fresh Promise Foods has created a stronger financial position to help grow its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices. Earlier this year, Harvest Soul launched Green Fusion and Tropical Fusion Chewable Juices -- organic blended fruit and vegetable juices mixed with bits of nuts, seeds and berries -- and recently added Berry Banana Fusion and Veggie Beet Fusion to the innovative line-up.
"We have been working hard on this initiative and have found the right partners who truly understand what we are trying to achieve and who share our vision. Through this initiative a majority of the company's note holders, including KBM, Asher and LG Capital, have been paid back and are no longer holding notes in the company," says Scott Martin, vice president and head of investor relations for Fresh Promise Foods. "We appreciate their support as they have been our main sources of funding in the early stages which has allowed us to build our production facility and launch multiple lines of USDA organic juices. As a result of these successes, we have found other funding sources that will provide us the financial backing necessary, at a lower cost of capital, to execute against our business plan."
The Coca-Cola Company's (KO) recent announcement that it is acquiring 30% of Suja Life, LLC for $90 million dollars further reinforces Harvest Soul's prime position to take advantage of consumer trends and the M&A activity that comes with executing its business plan. The Company's goal over the next 16 months is to continue to expand the Harvest Soul family of brands into new packages, new markets and new channels, flipping the balance sheet to establish Fresh Promise Foods and Harvest Soul as a very attractive investment opportunity or acquisition target.
According to Kevin Quirk, CEO of Fresh Promise Foods, "I believe it was the right decision to laser focus on Harvest Soul ensuring that we had a world class company and brand to build from. When I joined the company a couple of years ago, it had little to no assets and was heavy with debt. Today, we have Harvest Soul, a revenue producing and consumer accepted brand that has unlimited potential. It has been very frustrating to do the things we have done and not have it reflected in the price of our stock. We should have a multi-million dollar valuation as our market-cap does not come close to reflecting the true value of the company and our assets. Having said that, our team has done a great job executing our plan and we are very excited about the future of our company."
Fresh Promise Foods will continue to update the investing community on a consistent basis and this debt consolidation is the cornerstone to a much-improved investor relations platform.
About Fresh Promise Foods Inc.:
Based in Atlanta, Ga, Fresh Promise Foods and its subsidiaries seek to be the catalyst to providing a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. The company is focused on three key strategic areas, food technology, consumer products and value-added. Fresh Promise Foods aims to set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.