New Orleans Children Gather to Celebrate New Healthy-Eating Holiday May 21

Dole Food Company, Inc.:

WHAT:

Dole joins New Orleans College Prep and Liberty’s Kitchen to christen May 21 the inaugural “National Eat More Fruit and Vegetables Day” before launching its 44-city Get Up and Grow! North American Tour in New Orleans May 28.

ABOUT
THE EVENT:

As a way to encourage children — and people in general — to eat more fruits and vegetables, Dole created the day as an annual reminder of the link between increased produce consumption and a happier, healthier life. Dole traces some of its history back to New Orleans in the late 1800s, making it the ideal place to launch this annual holiday.

VISUALS:

Bobby Banana, Dole’s 6-foot, walk-around banana character, visiting hundreds of cheering students and playing games

Students tasting surprisingly indulgent fruit and vegetable snacks, salads and desserts – AND LIKING THEM!

Local dignitaries addressing students

WHEN:

Thursday, May 21, 2015 – 1 p.m. to 2:30 p.m.

WHERE:

Lawrence Crocker College Prep – 2301 Marengo St., New Orleans, (504) 335-0404

SOCIAL:

#FruitsandVeggiesDay; #GetUpandGrow

Contacts:

for Dole
Mike Besack, 949-295-4131

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