iHeartMedia Is Bringing Programmatic Ad Buying To Its Broadcast Radio Stations

 iHeartMedia is taking another step into the digital world — the company is announcing that businesses will be able to buy ads programmatically on its broadcast radio stations. Basically, this means advertisers will be able to use automated, online tools to buy ads on iHeartMedia’s 850+ stations. (The company was known as Clear Channel before rebranding last fall and adopting the… Read More
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