ATLANTA, GA -- (Marketwired) -- 03/24/15 -- Fresh Promise Foods, Inc. (OTC PINK: FPFI), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, has received a NEXTY Award nomination from New Hope Natural Media, the promoter of the Natural Products Expo West Show recently held in Anaheim, California. Once selected by New Hope Natural Media executives, NEXTY nominees are put to an industry-wide vote to determine who will receive the Popular Vote. After the popular vote is determined, the editors choose the winners in each of the categories and the "Editor's Choice Award" is given.
The criteria used to determine whether a product is worthy of a coveted NEXTY nomination and Editor's Choice award are; Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique, or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry; Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact; Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability, and safety/security. Harvest Soul Chewable Juices meet all of these requirements.
Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President, said, "We were absolutely blown away by the reception our Chewable Juices received at Expo West. Everyone from major West Coast retailers to Celebrity Bloggers loved the concept and the branding, but more importantly, they loved the product. However, the icing on the cake of an already great show was when Elisa Bosley from New Hope Natural Media showed up on the last day, alerting us that she was pledging her NEXTY Award nomination for Harvest Soul Chewable Juices."
"Just when we thought we were over HPP juices, along comes this delicious, nut-and-seed-infused, certified-organic version to shake things up. The texture is just right, with bits of real fruits, veggies, and seeds for loads of beneficial fiber. Sold in BPA-free bottles and containing no added sugars, these are a fresh new addition to the crowded juice category," said Elisa Bosley, Editor, New Hope Natural Media.
Quirk continued, "We knew we had something different, relevant and special, but it really validates it when you're recognized by industry experts and your peers. Had I not been there personally, I would not have believed it. We are very humbled."
Harvest Soul Organic Chewable Juices are available at Whole Foods Markets in two great tasting flavors, Green Fusion and Tropical Fusion. Harvest Soul Organic Chewable Juices are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at www.harvestsoul.com.
About Fresh Promise Foods Inc.:
Based in Atlanta, GA, Fresh Promise Foods and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).
About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Harvest Soul, Inc. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
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Harvest Soul Inc.