Today, Trulia, a leading home search resource for buyers and renters, introduced a simple way to organize a chaotic home search—boards. Now home seekers can organize, narrow, and share their favorite homes on interactive, visual boards created by them. They can invite a significant other or an agent to collaborate on a board—which can be done anywhere, anytime, from the Web or Trulia’s top-rated mobile apps.
73 percent of home seekers search for their next home as a couple*, and in a recent Trulia study, over half find that agreeing on criteria and housing options is stressful**. With Trulia’s new boards, prospective homebuyers and renters have a clean, simple and elegant way to stay organized together throughout their search for an ideal home.
How It Works:
|1)||With a simple tap on the heart icon, users can add their favorite homes to boards they create such as “Homes Near Work” or “Dream Homes.”|
|2)||Users can team up with family, friends, or agents by adding them to a board.|
|3)||Whenever a board’s content changes or is updated, users will receive a real-time notification.|
Jonathan McNulty, VP of Product, describes the inspiration behind boards: “Between setting a budget, deciding on a neighborhood, attending open houses, and dealing with daily life, Trulia knows that finding a place to call home isn’t always easy – especially with other people involved. By giving consumers an interactive, visual way to organize and share homes, we are continuing with our mission to show millions of consumers home.” McNulty and his team are continuing to evolve the product and will add real-time chat functionality to boards in the near future.
Discover Your Home Personality
Along with the new feature, the brand has launched the Trulia Buyers-Diggs Test inviting consumers to find out their home personality. Whether you’re a hot mess or a neat freak, social butterfly or lone wolf, the test will not only reveal the ideal place to look for, but also gauge your compatibility with a soon-to-be roommate or significant other.
Cash for Collaborating
Between now and April 30, 2015, consumers that create a board on Trulia will automatically be entered for a chance to win $25,000 – $15,000 in cash and a $10,000 One Kings Lane gift card – a helpful head start for a future dream home.
For more information, go to: on.trulia.com/1DB8i4q
* 2014 NAR Profile of Home Buyers and Sellers
** This survey was conducted by research firm AYTM - Ask Your Target Market using online sampling among 2,000 U.S.-residing respondents ages 18-34 from AYTM's proprietary panels. The data are reported at a 95% confidence level.
Trulia® is a vibrant home shopping marketplace, focused on giving home buyers, sellers and renters the information they need to make better decisions. On mobile and the Web, Trulia provides house hunters with insights and unique information about properties, neighborhoods and real estate agents. Additionally, Trulia offers data and information about schools, crimes, commute times, and the real estate market.
Launched in 2005, Trulia is based in San Francisco and is owned and operated by Zillow Group (NASDAQ:Z).
Trulia is a registered trademark of Trulia, Inc.
Erin Mackey, 908-295-9083