ATLANTA, GA -- (Marketwired) -- 02/12/15 -- Fresh Promise Foods, Inc. (OTC PINK: FPFID), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, has received its first major purchase order from United Natural Foods, Inc. (UNFI). This is a significant step in preparation for Harvest Soul's launch into Whole Foods Markets South Region. UNFI is a leading independent national distributor of natural, organic and specialty foods and related products, including nutritional supplements, personal care items and organic produce. As a result, Harvest Soul Chewable Juices will be available in Whole Foods Markets in Georgia, South Carolina, North Carolina, Tennessee, Alabama and Mississippi before the end of the month, marking a sizable launch in the Southern Region of the United States.
In addition to distribution services, UNFI also provides a range of innovative, value-added services for their partners and suppliers in efforts to foster mutual success and growth. These impactful services include marketing and promotional tools, merchandising, category management and store support services.
Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President, said, "It's always nice to have people interested in buying what you are selling. Working with partners like Whole Foods Markets and United Natural Foods makes it even more exciting. Delivering this PO, with many more soon to follow, means more to our rapid growth philosophy than just injecting significant revenue. It is the first step in a national partnership that puts Harvest Soul right in the middle of our sweet spot...execution."
Quirk, who has extensive beverage experience from spending time at Anheuser-Busch and The Coca-Cola Company, and as founder of White Hat Brands, a children's health drink company, is keenly focused on delivering excellence. He said, "My entire career has been about performance management and driving brand awareness and trial resulting in repeat purchases are keys to o not only our success, but every brands success. Once achieved, it drives consumer preference, paving the way for new flavors and products."
Harvest Soul Chewable Juices will be on Whole Foods Markets shelves launching their "Chewtrition Revolution" messaging by the end of February. Quirk added, "We will be launching Harvest Soul Chewable Juices with a $1.00 off "Join the Chewtrition Revolution" coupon as well as significant marketing support in the form of in-store demos, event samplings and other support materials to inform our educated consumers of this cool new juice category."
Harvest Soul Organic Chewable Juices, available in Green Fusion and Tropical Fusion, are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at www.harvestsoul.com. The Company will be showcasing their organic chewable juices at Natural Products Expo West 2015, March 5-7, at booth #H338.
About Fresh Promise Foods Inc.:
Based in Atlanta, Ga, Fresh Promise Foods and its subsidiaries seek to be the catalyst to providing a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. The company is focused on three key strategic areas, food technology, consumer products and value-added. Fresh Promise Foods aims to set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).
About United Natural Foods
United Natural Foods, Inc. (http://www.unfi.com) carries and distributes more than 80,000 products to more than 40,000 customer locations throughout the United States and Canada. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. United Natural Foods, Inc. was ranked by Fortune in 2012 as one of its "Most Admired Companies", and chosen by Food Logistics Magazine as one of its 2012 Top 20 Green Providers.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
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