ATLANTA, GA -- (Marketwired) -- 02/09/15 -- Fresh Promise Foods, Inc. (OTC PINK: FPFID), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, signed a national distribution agreement with United Natural Foods, Inc. (UNFI). UNFI is a leading independent national distributor of natural, organic and specialty foods and related products, including nutritional supplements, personal care items and organic produce. This agreement with UNFI, together with Harvest Soul's recently launch of its line of healthy chewable juice products in Whole Foods Markets, will allow Harvest Soul to have its products carried by multiple natural retailers beginning in late spring.
In addition to distribution services, UNFI also provides a range of innovative, value-added services for their customers and suppliers in efforts to foster mutual success and growth. Their services include marketing and promotional tools, merchandising, category management and store support services.
Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President, said, "Paramount to success of any consumer products company is distribution and in-store execution. United Natural Foods is by far the biggest distributor in the natural and organic space. Along with servicing more than 400 Whole Foods Markets, they support several thousand other small and large retailers that match up very well with the Harvest Soul brand story. We see this partnership as the first step in helping Harvest Soul grow into a solid national brand with significant retail presence."
Harvest Soul Chewable Juices, through a key endorsement by Whole Foods Markets, was established very quickly within the UNFI system to expedite delivery of the products to market. Quirk added, "We were told that the set-up usually takes around 90 days -- ours took only one week. We believe this is because of the strong support from Whole Foods Markets and UNFI's belief in the growth opportunity of the Harvest Soul brand. Also, the Harvest Soul team was extremely buttoned-up in the sell-in and follow-up process. We are ready and eager to work with both partners to grow and expand the Harvest Soul brand."
Harvest Soul Organic Chewable Juices, available in Green Fusion and Tropical Fusion, are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at www.harvestsoul.com. The Company will be showcasing their organic chewable juices at Natural Products Expo West 2015, March 5-7, at booth #H338.
As of February 6, 2015, the current number of outstanding shares is 8,227,322.
About Fresh Promise Foods, Inc.:
Based in Atlanta, Ga, Fresh Promise Foods and its subsidiaries seek to be the catalyst to providing a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, food technology, consumer products and value-added, Fresh Promise Foods aims to set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).
About United Natural Foods
United Natural Foods, Inc. (http://www.unfi.com) carries and distributes more than 80,000 products to more than 40,000 customer locations throughout the United States and Canada. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. United Natural Foods, Inc. was ranked by Fortune in 2012 as one of its "Most Admired Companies," and chosen by Food Logistics Magazine as one of its 2012 Top 20 Green Providers.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
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