ATLANTA, GA -- (Marketwired) -- 02/03/15 -- Fresh Promise Foods, Inc. (OTC PINK: FPFI), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, has been authorized to immediately sell its product in Whole Foods Markets South Region. Harvest Soul Chewable Juices are the first ever USDA organic chewable juices available in the "super-natural" retail channel. Whole Foods Markets requested a 90-day exclusivity agreement which the company has agreed to. The exclusivity is applicable within the natural retail channel.
Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President said, "When we began mapping out our vision for Harvest Soul, we researched Whole Foods Markets -- their company, their values and their culture. Harvest Soul was built on the very ideals espoused by Whole Foods Markets every day. It took extra time and money, but creating our chewable juices the right way and being able to partner with Whole Foods Markets, their request of this exclusive relationship validates all of those efforts."
Harvest Soul Chewable Juices will be available in all 32 Whole Foods Markets within the South Region, starting with Atlanta area stores, by late February. Quirk continued, "Whole Foods Markets sets the standard for the natural/organic channel. We look forward to sharing Harvest Soul Chewable Juices with their smart and educated customers."
Harvest Soul Organic Chewable Juices, available in Green Fusion and Tropical Fusion, are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at www.harvestsoul.com. The Company will be showcasing their organic chewable juices at Natural Products Expo West 2015, March 5-7, at booth #H338.
As of February 2, 2015, the current number of outstanding shares is 7,854,732.
About Fresh Promise Foods Inc.:
Based in Atlanta, GA, Fresh Promise Foods and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world's healthiest ingredients. Harvest Soul's new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized, preserving "straight from the harvest" freshness and nutrients not possible with heat pasteurization. The Company's high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (harvestsoul.com).
About Whole Foods Markets Market®
Founded in 1980 in Austin, Texas, Whole Foods Markets Market (wholefoodsmarket.com), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Markets Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods Markets, Whole People, Whole Planet®" captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 85,000 Team Members, Whole Foods Markets Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 17 consecutive years. In fiscal year 2013, the company had sales of $13 billion and currently has 399 stores in the U.S., Canada and the U.K. Across Whole Foods Markets Market's more than 800 social media channels, the brand posts roughly 1,000 messages per day, reaching more than 7 million followers on Facebook and Twitter combined.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
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