ATLANTA, GA -- (Marketwired) -- 01/20/15 -- Fresh Promise Foods, Inc. (OTC PINK: FPFI), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., has unveiled its proprietary HPP Fressurized symbol on its recently launched line of organic chewable juices. Fresh Promise Foods decided that high pressure processing, or "fressurizing" was an important quality for its new Harvest Soul Organic Chewable Juices to ensure they were offering discerning organic juice consumers the freshest and highest quality juice possible.
To validate their HPP Fressurized difference, Fresh Promise Foods put their Harvest Soul juices through a series of rigorous tests and 3rd party validation studies checking for the presence of certain microbiological materials and the verification of the product shelf-life. The tests validated the juices for a 60 day shelf life, more than 10 times the shelf-life of those not utilizing HPP. The technology used by Harvest Soul to achieve its Fressurized difference applies extreme pressure to the finished product, protecting vitamins, nutrients and enzymes, while killing unhealthy bacteria and microorganisms.
Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President said, "When consumers see the 'HPP Fressurized' mark on all Harvest Soul Organic Chewable Juices as well as other future juice flavors, they will be confident that they are choosing some of the freshest and highest quality juices available. It is our contract with the consumer. While in its infancy, we believe HPP is the future of the organic and natural products industry."
Quirk continued, "However, due to its 'newness,' launching a product that has gone through high pressure processing does not seem to have consistent standards and validation methods throughout the country. Absent of any industry coordination, we decided to ensure our product quality with our own HPP Fressurized mark, essentially providing a guarantee to our consumers about the quality, freshness and safety of our products."
Harvest Soul Organic Chewable Juices, available in Green Fusion and Tropical Fusion, are superfood blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, and never made from concentrates or have added flavors or sugar. The juices are available on line at www.harvestsoul.com and will soon be available in major natural and organic retailers. The Company will be showcasing their organic chewable juices at Natural Products Expo West 2015 in March.
About Fresh Promise Foods Inc.:
Based in Atlanta, GA, Fresh Promise Foods and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.
About Harvest Soul Inc.:
Harvest Soul Inc., a wholly-owned subsidiary of Fresh Promise Foods, seeks to be a leader in the quality food and beverage business. We are a mission-driven company that aims to set the standards of excellence for food manufacturers. Harvest Soul conducts business in which high standards permeate all aspects of our company and quality ingredients, the latest food technology and great marketing permeate all aspects of our products. Excellence is a state of mind at Harvest Soul.
Safe Harbor Statement:
Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Anthus Life Corp. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.
Fresh Promise Foods, Inc.