ProShares Names Paulami Kar Head of Product Management

ProShares, a premier provider of alternative ETFs, announced today the appointment of Paulami “Paula” Kar as head of product management. She will report to ProShares’ Head of Strategy Steve Cohen and will be based in the company’s Bethesda, Md. headquarters.

“Paula’s proven track record in ETF product management makes her an outstanding addition to our organization,” said Cohen. “We look forward to her leadership as she helps drive growth in our lineup of alternative ETFs, which span a broad range of strategies, from interest-rate-hedged fixed income, to dividend growers to multi-alternative solutions, among others.”

Kar brings more than 13 years of investment industry experience to ProShares, having most recently served as head of U.S. iShares Fixed Income Product Management for BlackRock. She also served as director of strategy for BlackRock’s Global Fixed Income business. Prior to BlackRock, Kar was with McKinsey & Company’s Financial Institutions Group, covering asset management, banking and insurance clients. She began her career with Citigroup in India.

Kar has an MBA with a major in finance from The Wharton School, University of Pennsylvania, a post-graduate degree in management from the Xavier Labor Relations Institute (India) and a bachelor of science in economics from Presidency College, University of Calcutta (India).

About ProShares

ProShares offers the nation's largest lineup of alternative ETFs. We help investors to go beyond the limitations of conventional investing and face today's market challenges. ProShares helps investors build better portfolios by providing access to alternative investments delivered with the liquidity, transparency and cost effectiveness of ETFs. Our lineup of 150 alternative ETFs can help you reduce volatility, manage risk and enhance returns.

ProShares has the largest lineup of alternative ETFs in the United States according to Strategic Insight, based on analysis of all the known alternative ETF providers (as defined by Strategic Insight) by their number of funds and assets (as of 1/31/2014).

Investing involves risk, including the possible loss of principal. ProShares are generally non-diversified and entail certain risks, including risk associated with the use of derivatives (swap agreements, futures contracts and similar instruments), imperfect benchmark correlation, leverage and market price variance, all of which can increase volatility and decrease performance. For more on correlation, leverage and other risks, please read the prospectus. There is no guarantee any ProShares ETF will achieve its investment objective.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds' advisor.


Tucker Hewes, 212-207-9451
Hewes Communications, Inc.
ProShares, 866-776-5125

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