Dole Hits the Road on Two Nationwide “Banana Cabana” Summer Tours

Dole officially arrived in Dallas and New York City yesterday for the start of two simultaneous nationwide Peel the Love Banana Cabana Tours designed to encourage America’s tens of millions of banana fans to “Peel the Love” with the whimsical yellow fruit and discover the fun of healthy summer eating.

Organized by DOLE® Bananas and co-sponsored by Blue Diamond Almond Breeze® Almondmilk, the two caravans are stopping at supermarkets, special events and other local venues to reacquaint Americans with the fun, whimsy and versatility of bananas and offer compelling new ways to add fresh produce to summer meals, snacking, parties and entertaining plans.

Dole and Blue Diamond Almond Breeze are launching two simultaneous tours this year at the request of retailers and consumers who participated in Dole’s nationwide Peel the Love Tour in 2013. By hitting the road on two separate tours covering the Eastern and Western portions of the U.S., Dole will be able to visit banana fans in 26 cities in 21 states over 104 days before Labor Day. A full Tour schedule is available at www.dole.com/peelthelove.

“We’re excited to take the expanded 2014 Tour out on the road to even more banana fans this year,” said Bil Goldfield, Dole Fresh Fruit Company’s director of corporate communications. “From new recipes and serving suggestions to free samples and giveaways, we’re doubling the love and bringing our ‘healthy-eating-can-be-fun’ message to supermarkets and public events all across the country this summer.”

The colorfully wrapped Tour vehicles and “Banana Cabanas” will stop at local supermarkets, public events and other venues to offer banana recipes, recipe booklets, product samples, banana-themed kid’s activity sheets and other free giveaways. Visitors at each Peel the Love Banana Cabana Tour stop can present a grocery receipt showing a DOLE® Bananas qualifying purchase to receive a complimentary gift such as a commemorative DOLE® hat, T-shirt or other branded item. At select Tour stops, visitors can learn how to peel and cut a pineapple from a live demonstration and enjoy fresh-cut DOLE® Pineapple samples.

The Eastern Tour departs from New York City and visits New Jersey; Philadelphia; Baltimore; Virginia; Raleigh, N.C.; Columbia, S.C.; Jacksonville, Fla.; Alabama; Mississippi; St. Louis; Des Moines, Iowa; and Minneapolis.

The Western Tour leaves Dallas and visits Houston; San Antonio; Salt Lake City; Phoenix; San Diego; Los Angeles; San Francisco; Sacramento, Calif.; Reno, Nev.; Portland, Ore.; and Seattle.

Both Tours feature sampling of a new batch of Peel the Love salad, sandwich, entrée, snack and dessert recipes designed by the Dole Test Kitchens to showcase the taste, versatility, nutrition and convenience of DOLE® Bananas, DOLE® Pineapple and other fresh fruits and vegetables. These range from Caribbean Jerk Shrimp and Banana Kabobs and Banana Pudding Pops to Dole Banana S’mores and Dole Grilled Bananas. Select Tour recipes also feature Blue Diamond Almond Breeze® Almondmilk, including Banana Cabana Smoothie, Sticky Banana Spread, Banana Pineapple Coconut Smoothie and Chocolate Monkey.

The dual Peel the Love Banana Cabana tours are co-sponsored by Blue Diamond Almond Breeze® Almondmilk, which will join DOLE® Bananas as a featured ingredient in many of the 2014 Peel the Love recipes.

“We’re delighted to partner again with Dole in 2014. Peel the Love is the perfect fit for Blue Diamond since we’re also committed to showing consumers that summer eating can be nutritious, delicious and fun,” said Suzanne Hagener, group marketing manager of Blue Diamond Almond Breeze®. “The tour will feature Almond Breeze in several recipes that are not only delicious, but also fit with a healthy lifestyle, which we believe is important.”

The Tours are part of DOLE® Bananas Peel the Love, a multiyear initiative to remind Americans about the fun and nutritional significance of the world’s most popular fruit, and encourage greater consumption of fresh fruits and vegetables overall. In addition to showcasing new recipes and serving suggestions, Dole will engage with the more than 1 million DOLE® Banana and Blue Diamond Almond Breeze® social media fans.

Banana lovers can learn more about 2014 Peel the Love, including recipes, Banana Cabana Tour stops and other details at www.dole.com/peelthelove.

For more information on DOLE® Bananas, including recipes, serving suggestions and other information, go to http://www.dole.com/Products/Fresh-Fruits/Bananas or http://www.dole.com/Bananas, or follow us on Facebook or Twitter at www.facebook.com/DOLEBananas or www.twitter.com/DOLEBananas, respectively.

For information and recipes on Blue Diamond Almond Breeze Almondmilk please go to www.almondbreeze.com, or follow on Facebook at www.facebook.com/AlmondBreeze.

About Blue Diamond Growers

Blue Diamond Growers is the world’s largest almond marketer and processor. It is responsible for developing the industry and opening world markets over 100 years ago when Spain and Italy were the major producers of almonds. While the U.S. market is the largest single market for almonds, over 70 percent of them are exported to 95 countries worldwide. Almonds are California’s largest food export and they rank among the top ten food exports in America. California produces over 80 percent of the world’s supply.

About DOLE Bananas

DOLE® Bananas are the top-selling banana in America and the world — in both conventional and organic product categories. From its founding by James Drummond Dole, the company has built its reputation on a ceaseless commitment to quality. Today, the DOLE® brand stands for more than 150 years of quality produce — and the world’s largest supplier of fresh fruits and vegetables, including bananas. Dole strives to grow, produce, harvest, transport and distribute its bananas and other produce in the most environmentally and socially conscious way possible. Dole Fresh Fruit Company is based in Westlake Village, Calif.

About Dole Food Company, Inc.

Dole Food Company, Inc., with 2013 revenues from continuing operations of $4.5 billion, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com.

Contacts:

DGWB PR
Bob Ochsner / Collin Whitley
714-881-2341

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