As the U.S. spirits market grows by 3 percent in 2012, vodka’s expansion continues. That’s why the Aristocrat Group Corp.’s (OTCBB: ASCC) brand management division, Luxuria Brands, is very excited about the upcoming launch of its new vodka brand.
“While the details of the new vodka are going to remain under wraps for a few more weeks, I am confident that the market will respond very well to our ‘Ultra-premium, Made in America, by Americans, for Everyone Vodka,’” Federowicz said. “The combination of innovative marketing elements, grass-roots approach to distribution, attractive product design and competitive pricing will make our flagship brand an instant success.”
Its no secret that the company is hoping to repeat the undeniable success of Tito's Vodka. The year it was released, the production of Tito's vodka reached just 1,000 cases. 10 years later Tito's was selling 160,000 cases. Considering that ASCC will not be facing similar production restraints, projected sales volume of ASCC's new vodka for the remainder of 2013 are bound to be into thousands of cases. At this rate reaching 60,000 cases a year seems easily attainable. This translates into annual sales of $20 million. With the goal to add flavored vodkas, as well as a new, innovative distilled spirit to its portfolio in 2014, the prospects for Aristocrat's alcohol subsidiary are looking good.
ASCC sees vodka, America’s best-selling spirit, as the key element to growing its brand management division, Luxuria Brands. The success of the endeavor will allow the company to compete in a highly profitable sector alongside Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.
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About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path to becoming a provider of premiere luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.
Robert Federowicz, 850-269-6801
President and CEO