Dole Road Trip Crosses Finish Line with More Than 270,000 Fruit Bowls in 100% Juice Donated to Feeding America

The “DOLE Fruit Bowls Across America Road Trip” has come to an end after visiting 12 cities in just five and a half weeks and donating tens of thousands of product to local Feeding America food banks throughout the U.S. In total, through local and national donations, Dole is donating more than 270,000 Fruit Bowls to Feeding America, the country’s leading domestic hunger-relief organization, exceeding its initial goal of 250,000 Fruit Bowls.

After kicking off in New York City on June 28, Dole took to the road, giving consumers the opportunity to sample its new Fruit Bowls in 100% Juice and celebrate summer by visiting a fun, brightly colored traveling fruit stand. In addition to New York City, Dole’s first-ever Road Trip visited Boston, Philadelphia, Chicago, St. Louis, Memphis, New Orleans, Dallas/Fort Worth, Denver, San Francisco and Los Angeles, before concluding in San Diego during the annual BlogHer conference.

At each stop, for every visitor who received a free Fruit Bowls sample Dole donated Fruit Bowls in 100% Juice to the local Feeding America member food bank, helping to make delicious, all-natural fruit in 100% juice accessible to families and children in need. Additionally, for the consumers unable to make it to a Road Trip event, Dole created an online giving component through its Facebook page. For every person who liked Dole’s Facebook page, accessed the “Dole Fruit Bowls Road Trip for Feeding America” tab and clicked the “Give” button, another donation to the organization was triggered.

“We could not be more pleased with the response to our Fruit Bowls Road Trip to benefit Feeding America,” said Stan Stuka, Business Manager for DOLE Fruit Bowls All Natural Fruit in 100% Juice. “The number of people who supported this program, either by visiting us in one of the 12 cities or online, was truly incredible. To exceed our goal and donate 270,000 Fruit Bowls to Feeding America is a great feeling, and we want to thank everyone who helped us achieve our goal.”

The product donated to the 12 local Feeding America member food banks is being delivered this month, just in time for back-to-school season. Consumers can view photos from the 12 cities visited during the Road Trip on Dole’s Facebook page at Facebook.com/Dole.

“Feeding America, and our network of more than 200 food banks, want to thank Dole for bringing this program to communities all across the United States,” said Vicki Escarra, President and CEO of Feeding America. “It is a priority of Feeding America to provide nutritious food like fruit to the 50 million Americans at risk of hunger. Dole’s contribution is much appreciated.”

DOLE Fruit Bowls All Natural Fruit in 100% Juice are available in eight delicious varieties including Pineapple Tidbits, Tropical Fruit, Mixed Fruit, Diced Peaches, Diced Pears, Cherry Mixed Fruit, Diced Apples and Mandarin Oranges. The suggested retail price is $2.89 for a package of four individually sealed 4 oz. cups with easy-to-open, peel-off lids (prices may vary depending on geographic location and retail outlet). DOLE Fruit Bowls in 100% Juice are available now in the canned fruit aisle of major food, drug and mass retail outlets nationwide.

About Dole Food Company, Inc.

DOLE, with 2010 net revenues of $6.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

Contacts:

GolinHarris
Erin Barrier, 213-438-8707
ebarrier@golinharris.com
or
Sarah Ingram, 213-438-8780
singram@golinharris.com

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