Dole Splashes Into Summer With Fruit Bowls® in 100% Juice Traveling Fruit Stand

This summer, Dole is taking its DOLE Fruit Bowls All Natural Fruit in 100% Juice on the road to give consumers an opportunity to sample the new product and celebrate summer by visiting a fun, brightly colored traveling Fruit Stand. The first-ever “DOLE Fruit Bowls Across America Road Trip” will launch on June 28 in New York City, and will travel to 12 cities across the U.S., concluding in San Diego during the BlogHer conference in early August. Other stops along the way include Boston, Philadelphia, Chicago, St. Louis, Memphis, New Orleans, Dallas/Fort Worth, Denver, San Francisco, and Los Angeles.

At each stop, visitors can take a break from their day and enjoy refreshing DOLE Fruit in 100% juice at a “pop-up” traveling fruit stand. Visitors get more than a free sample—they will also get an opportunity to help support local food banks all across the country. Through its national partnership with Feeding America, the country’s leading domestic hunger-relief organization, Dole aims to give 250,000 cups to families in need. For every visitor who gets a Fruit Bowls sample or checks in at the traveling Fruit Stand, Dole will donate Fruit Bowls in 100% Juice to a Feeding America food bank in that city. Dole’s road trip will help make healthy, delicious all natural fruit in 100% juice accessible to everyone.

Consumers who cannot make it to a Road Trip event will not miss out on an opportunity to share Fruit Bowls with children and families in need. They can trigger a donation to Feeding America’s national network of food banks by liking Dole’s Facebook page, accessing the “DOLE Fruit Bowls Across America Road Trip” tab, and simply clicking a “Give” button.

“Summer is the time to be outside with friends and family, enjoying yourself,” said Stan Stuka, Business Manager for DOLE Fruit Bowls All Natural Fruit in 100% Juice. “The traveling Dole Fruit Stand is a great way for us to bring a little taste of summer to everyone, and let consumers experience our Fruit Bowls in 100% Juice. It is also an opportunity for Dole to raise awareness about the important work of Feeding America and its local food banks, and to make a real difference by providing children and families with delicious healthy food. We look forward to visiting America’s great cities, and hope everyone will come out and help us support Feeding America.”

“Feeding America, and our network of more than 200 food banks, is thrilled to be partnering with Dole,” said Vicki Escarra, President and CEO of Feeding America. “It is a priority of Feeding America to provide nutritious food to the 50 million Americans at risk of hunger.”

Consumers can follow the Road Trip tour on Dole’s Facebook and Twitter pages. Dole will post photos from each stop and track donations to Feeding America. For more information, and a complete schedule of Road Trip stops visit Dole’s Facebook page at www.facebook.com/Dole.

DOLE Fruit Bowls All Natural Fruit in 100% Juice are available in eight delicious varieties including Pineapple Tidbits, Tropical Fruit, Mixed Fruit, Diced Peaches, Diced Pears, Cherry Mixed Fruit, Diced Apples and Mandarin Oranges. The suggested retail price is $2.89 for a package of four individually sealed 4 oz. cups with easy-to-open, peel-off lids (prices may vary depending on geographic location and retail outlet). DOLE Fruit Bowls in 100% Juice are available now in the canned fruit aisle of major food, drug and mass retail outlets nationwide.

About Dole Food Company, Inc.

DOLE, with 2010 net revenues of $6.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Contacts:

GolinHarris
Erin Barrier, 213-438-8707
ebarrier@golinharris.com

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