Bye Bye, Long Tail
February 13, 2011 at 15:42 PM EST
Editor's note: This post was written by Alex Rampell , the CEO of TrialPay . Rampell is a regular contributor to TechCrunch – see his previous guest posts here. Say goodbye to the long tail of product resellers, at least on the internet. The 1980s and 1990s witnessed the slow death of the "mom and pop" general store, replaced by superstores like Walmart that sold everything from butter to guns . Regardless of one's position on this trend, it makes classic economic sense: by buying in bulk, Walmart commands better prices with suppliers, and then passes on lower prices to consumers.