Dole Introduces New Dole Fruit Bowls® All Natural Fruit in 100% Juice

Building on its legacy as an innovator in the single serving fruit category, Dole has introduced new DOLE Fruit Bowls all natural fruit in 100% juice. The first full product line of its kind to be distributed nationwide, DOLE Fruit Bowls all natural fruit in 100% juice contain no high fructose corn syrup or artificial sweeteners.

Dole created the single serving fruit category in 1999 with the introduction of the DOLE Fruit Bowls line. More than a decade later, Dole continues to lead the category by offering a complete product line in 100 percent juice for a light and fresh taste. Until the launch of DOLE Fruit Bowls all natural fruit in 100% juice, single serving cups were only broadly available packed in syrup or with artificial sweeteners. Dole recognizes evolving consumer needs and is proud to provide options for a healthy and fit lifestyle. While competitors claim to offer cups with no sugar added, they still include artificial sweeteners.

“Now more than ever consumers are becoming more conscious of what they eat and the ingredients in their food,” said David Spare, vice president of marketing and product development at Dole Packaged Foods. “By converting our entire line of Fruit Bowls single serving fruit, we can now offer all-natural fruit in 100 percent juice – a product that tastes even one step closer to fresh fruit, with the convenience and value consumers have come to expect from Dole.”

Making it even easier for families to get their recommended daily fruit intake, each DOLE Fruit Bowls all natural fruit in 100% juice cup now contains one full serving of fruit, a first for a widely available product of its kind. Additionally, each 4 oz. cup contains 90 or fewer calories per serving, is fat-free and offers at least 45 percent of the recommended daily allowance of Vitamin C.

DOLE Fruit Bowls all natural fruit in 100% juice are available in eight delicious varieties including Pineapple Tidbits, Tropical Fruit, Mixed Fruit, Diced Peaches, Diced Pears, Cherry Mixed Fruit, Diced Apples and Mandarin Oranges. The suggested retail price is $2.89 for a package of four individually sealed 4 oz. cups with easy-to-open, peel-off lids (prices may vary depending on geographic location and retail outlet).

DOLE Fruit Bowls all natural fruit in 100% juice are available now in the canned fruit aisle of major food, drug and mass retail outlets nationwide.

About Dole Food Company, Inc.

DOLE, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. DOLE markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.


Taya Varnichpun, 213-438-8715

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