Todobebe and Molina Healthcare Produce National Public Service Announcements

Todobebé and Molina Healthcare, Inc., announced today the release of three new public service announcements (PSAs) designed to improve health education among Spanish-speaking families and their children. The PSAs feature a series of health education tips related to important issues that include: childhood asthma, childhood obesity and prenatal care. The PSAs will appear on Univision, the leading Spanish language media company serving the growing Latino population in the United States.

“The implications are that childhood asthma and obesity prevention efforts must begin early in life. Furthermore, if untreated, many of these conditions can persist throughout one’s life,” said James Howatt, M.D., chief medical officer of Molina Healthcare. “Knowledge about these conditions is particularly important among the Latino community, where prevalence and risk factors have been high. We are pleased to partner with Todobebé in delivering these important messages to families across the country.”

Starring in the PSAs is Viva la Familia de Todobebé’s TV co-host, Jeannette Kaplun, who is also the Todobebé co-founder, author and parenting expert. Todobebé will also promote the important health content through its digital properties reaching millions of parents globally.

“Our collaboration with Molina Healthcare is part of our ongoing efforts to work with our media partners, and key academic, health, and advocacy organizations to improve access to trusted content among Spanish speaking mothers responsible for the health and well being of their children and families,” said Cynthia Nelson, Todobebé’s chief operating officer.

  • Research has shown that Hispanics are twice as more likely to use an outpatient clinic, such as the emergency room, for asthma visits rather than their primary care physician’s office.
  • Latest studies have revealed that 1 out of 5 preschoolers in the U.S. are obese, which is found most commonly among American Indian, Hispanic and African-American children.
  • Hispanic mothers are 2.3 times more likely to begin prenatal care in the third trimester or not receive prenatal care at all compared to non-Hispanic white mothers.

About Todobebe, Inc.

Founded in 1999, Todobebé, Inc is a global media company dedicated to the adventures of parenting. Its core branded properties include "Todobebé" or "All things Baby", and "Viva La Familia" or "Hooray for Family", and provide the best in family entertainment and expert advice to millions of Spanish speakers worldwide through proprietary national broadcast TV formats and libraries, radio content, digital community and content properties, promotions, consumer research, and licensing. Over the last decade, the company has pioneered 360 degree branded entertainment opportunities for Fortune 100 consumer advertisers and produced over 150 episodes and hundreds of short form packages, including top rated prime time specials, and Emmy nominated weekly daytime shows dedicated to the parenting/family genre. Broadcast partners have spanned U.S., Mexico, Colombia, and Central America and included Univision, Televisa, Caracol, Albavision, and Telemundo-NBC. Its parenting website properties are the leading destination worldwide for Spanish speakers expecting and raising children 0 to 5 years old.

About Molina Healthcare, Inc.

Molina Healthcare, Inc. (NYSE:MOH) is a multi-state managed care organization that arranges for the delivery of healthcare services to persons eligible for Medicaid, Medicare, and other government-sponsored programs for low-income families and individuals. Molina Healthcare has licensed health plan subsidiaries in California, Florida, Michigan, Missouri, New Mexico, Ohio, Texas, Utah and Washington and currently serves approximately 1.4 million members. More information about Molina Healthcare can be obtained at www.molinahealthcare.com.

Contacts:

Molina Healthcare
Sunny Yu, 562-901-1039

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