Digital producer and content strategist Stacey Kelly overcomes the hurdles brought on by the COVID-19 pandemic and emerges strong with a successful content studio, Stacey Kelly.
After finding herself unemployed at the start of the pandemic in March 2020, Kelly acted on her business idea of remotely producing content strategies to accelerate businesses. Initially providing her services for free, Kelly showed business owners that her unique skills, impactful storylines and fresh content are what they need for their businesses to stand out in the crowded online landscape.
By June 2020, people remembered her generosity and the calls for work poured in. Kelly was already running a thriving content studio — servicing entertainment, tech and personal brands all over the country with content strategy and production.
“After years of pushing back my dream of starting my own business and staying safe in corporate, I found myself in a situation where I had to take a bet on myself. I had faith, that the skills I had were drastically needed during a pandemic, so I took the leap,” stated Kelly.
Kelly utilizes three key strategies in increasing online visibility: making a content plan that supports one’s marketing objectives, being consistent with posting on various platforms and being one’s authentic self. She developed a way for the businesses to produce a lot of content without burning their teams out, so they can sustain for the long-term.
“Working with Stacey is like having a production partner in your own company. She produced exactly the product for our social media messages that reflect our mission statement. We are using her videos for fundraising and saw a 25 percent increase in donations just on Giving Tuesday. Stacey helped us reach our goals with content even during a pandemic. We are happy with the results we got,” stated Belgin Lore, executive member of board of directors, Turkish Women’s Initiative.
Today, Kelly is producing premium content for various brands remotely from the comfort of her L.A. home. More information can be found at https://staceykelly.co/checklist.
About Stacey Kelly
Stacey Kelly is a digital executive producer/director with more than 15 years’ experience making story-driven content that grows audiences online.