(BPT) - If you’re a business owner, you’ve probably needed to reinvent your business more than once, especially after this unprecedented year of change. While you strive to stay top of mind with your customers and attract new ones, you may also be adapting to increased online and remote commerce and services, while at the same time finding ways to make in-person interactions safer for employees and customers alike. That’s a lot to handle all at once.
Staying relevant during turbulent times means maintaining a smart marketing strategy. Making sure all your consumer-facing content is up-to-date, informative and attractive is a big part of keeping your business going — through the holidays and beyond.
The first thing your customers often see these days is your website. Is your content current? Do you have appealing visuals throughout your site, from your home page through your product pages? Are you also creating a direct mail campaign or revamping your in-store signage? Do you have up-to-date, high-quality headshots and other photographs for all of your social media channels?
All of these vital marketing strategies require top-notch photography.
Here’s why professional photography is the best investment you can make in your business, especially now.
1. You don’t get a second chance to make a first impression
The first impression your business makes — through its website, social media presence, flyers, direct mail and signage — relies on high-quality, striking visuals that draw customers’ attention and make them want to do business with your company or buy your products.
Your company's leaders and employees need high-quality headshots to use on social media channels and company materials, to make the best impression on business partners and clients alike.
Having inadequate or unprofessional photography on your company website or other materials means you won’t be able to cut through the noise of the competition — losing valuable business, possibly for good.
2. A professional photographer gets results
You’ll see the difference in all of your company’s photos when you hire a professional photographer. Because professional photographers are highly trained, skilled and experienced, you’ll know that the photography for your business is getting the professionalism and technical experience it needs — and deserves. Professionals know how to achieve great results, every time.
3. Professional photographers will present your business in the best light (literally)
Members of Professional Photographers of America (PPA) are knowledgeable about art, lighting and posing — and they work in a variety of specialties. Most important, they know how to work with your staff and combine the best possible elements to create images that fit the unique style of your business, making just the right impression that's so crucial for attracting customers.
These days, your business needs an impressive social media presence to generate buzz. Social media depends on striking images to capture your target audience's attention and establish a connection. With quality photographs that make your employees' headshots stand out, or that showcase your events, service and products with skill and flair, your company will shine.
Professional photography helps you establish and communicate your company's unique brand identity. Relying on stock images for your marketing content and social media won't make your business stand out from the crowd.
When you hire a professional photographer, you will be getting the best quality results, customized to you and your business. Good quality photography represents your brand the way you want it portrayed — and high-quality photographs imply that your business produces high-quality services or products.
4. Professionals know what questions to ask
A trained, experienced professional photographer will know what questions to ask to understand your business and your brand. They will work with you to fully understand the tone of the communication of your business, to make sure all the images they create are infused with that tone — and your brand's personality.
5. They are business owners, too
Just like you, professional photographers are business owners. When you hire a professional photographer, you know you're getting someone who is willing to go the extra mile to deliver the best possible images for your company. Professional photographers thrive on customer service and satisfaction, and they continuously aim to produce products that exceed their customers' expectations.
Because they’re professionals, they know how to achieve great results, every time. That means you'll get a strong collection of images that tell the story of your company or highlight your products, not just a few lucky snapshots. Working with a professional photographer means you'll be collaborating with someone who knows how to produce a quality image — for any purpose, and under any circumstances.
Need to locate a professional photographer for your business? Visit FindAPhotographer.com.