The name Porsche has been synonymous with gas-powered high performance sports cars and racing for nearly three quarters of a century. Now, the sports car manufacturer that is owned by Volkswagen Group, is trying to build a new legacy starting with its first all-electric vehicle, the Porsche Taycan.
Porsche has said that the Taycan, which was first unveiled in September, is just the beginning. It has committed to invest more than $6 billion into electric mobility through 2025 — a goal that is already well underway. Porsche spent more than $1 billion developing the Taycan, a cost that included expanding its factory. The company is investing in tech too, including an increased stake Croatian electric vehicle components and hypercar company Rimac Automobili. Its venture arm took a minority stake in TriEye, an Israeli startup that’s working on a sensor technology to help vehicle driver-assistance and self-driving systems see better in poor weather conditions like dust, fog and rain.
Where is Porsche headed next? TC Sessions: Mobility will hopefully provide some answers. We’re excited to announce that Klaus Zellmer, the president and CEO of Porsche Cars North America, will join us on stage for TC Sessions: Mobility on May 14, 2020 in San Jose, Calif.
As president and CEO of PCNA, Zellmer leads the brand’s operations in the United States and Canada. He is also CEO of Porsche Digital, the sports car manufacturer’s digital subsidiary. Zellmer previously served as head of Overseas and Emerging Markets with responsibility for Australia, Japan and Korea, and as CEO of Porsche Germany.
Zellmer has been with Porsche more than 20 years, an era of huge change at the sports car manufacturer, notably its electric vehicle program. Zellmer will talk about Porsche’s push into electrification, digital services and even flying cars while on stage at TC Sessions: Mobility.
TechCrunch created TC Sessions: Mobility to explore new ideas and startups, dig into the tech and highlight the people driving change in this ever-changing industry. This a one-day event is centered around the future of mobility and transportation. We’ve already announced a few of the engineers, investors, founders and technologists who will join us on stage, including Waymo’s Boris Sofman, Ike Robotics co-founder and chief engineer Nancy Sun, Trucks VC general partner Reilly Brennan and Shin-pei Tsay, director of policy, cities and transportation at Uber.
Stay tuned to see who we’ll announce next.